Group Digipak

Group Digipak

Myself and my group individually created digipak designs for our artist on Photoshop. We had to produce 6 different slides; front cover, CD, back cover, welcome note and two images. We then viewed each others designs and discussed as a group who's design we all preferred. As a group we decided that we should create a digipak through a combination of our ideas so that we would all have an equal input into our final digipak design. We therefore provided each other with strengths and weaknesses of our digipak designs which assisted us with making a decision of who's slides to use on our digipak. In addition to this, discussing our digipak designs meant that we were able to increase how conventional our final product was and how well it linked in to our music video and magazine advert.

My Digipak

One aspect of my own digipak design that I like is that, on 3 of the slides I have included an image of my artist providing the audience with eye contact. This allows the audience to engage with my artist and therefore begin to build a relationship with her. On the other 2 slides I have incorporated an image of my artist where she is looking away from the audience which allows her feelings to be hidden behind her music which would entice the audience to listen to her music to discover more about her. In addition to this I like the recurring theme of the brick wall background that I have included on 4 of my digipak slides. This is because it is highly conventional to the indie genre and provides a visual link between all of my products.

There are a number of improvements I could make to my digipak to enhance its appeal and success for my target audience. In addition to this I would add an effect to the images of my artist that I have included in my digipak. This is so that I can improve the quality of them and make them coherent to each other. I would alter the design of the cd as the daisy chain does not look realistic and therefore makes it lack visual appeal. I would attempt to incorporate a more realistic image of a daisy chain or alter the design of the cd completely. This would therefore improve  how visually appealing my CD would be which would in turn enhance the success of my digipak as a whole.

Daisy's Digipak

A main aspect of Daisy's digipak that I particularly like is that each slide is coherent with the rest, which therefore allows the digipak to be highly visually appealing for our target audience of females aged 16-25. The front cover of Daisy's digipak is extremely appealing for our target audience as the image she has included provides the audience with eye contact, which allows them to build a relationship with the artist before even hearing her music. The artist is also seen displaying a highly conventional image to the indie genre with elements such as; a floral dress, denim jacket, red lipstick and messy hair. This further provides the audience with an insight into the artist and also reinforces the fact the music is of the indie genre. In addition to the front cover I particularly like the layout of Daisy's back cover design as it provides the audience with an image of the artist which does not deter the audience’s attention of the song titles of the album. The layout of the song titles also resemble that of a staircase which may be relevant to the journey the artist is taking through her music. The back cover design further increases how conventional the digipak is as the artist is seen wearing the same indie conventional clothing and is holding an acoustic guitar, a piece of highly conventional indie genre iconography. In addition to this the artist is positioned in front of a brick wall which is a highly conventional location of the indie genre as it provides an edgy appearance to the artist. In addition to these two slides I particularly like the daisy image design idea on Daisy’s CD slide. This is because it links directly to the artists name and is also highly conventional as it represents nature a prime indie element.

Although I particularly like the daisy image on Daisy’s CD slide I believe that it could be improved if she was to include a background image. This is so that the CD would be more visually appealing to our target audience and also so that it would be more conventional to the indie genre. I like the concept that Daisy had with including a shoestring on the CD as it links with our music video song title ‘Noserings and Shoestrings’. However I believe that if she included a more realistic image to represent the shoestring it would further enhance the CD’s visual appeal and overall how successful the digipak is as a whole, relating to the indie genre. In addition to this I believe that the floral stamp on the welcome note slide is not conventional to the indie genre and also not coherent with the rest of the digipak. The colour pink is more associated with the pop music genre and therefore means the welcome note slide lacks an indie conventional appearance.
Ella's Digipak

A main aspect of Ella’s digipak that I like is the design of the CD. This is because I believe it is extremely visually appealing for our target audience due to the design of the CD. The daisy design is well edited and therefore the daisys are clearly presented to the audience The use of the daisy design provides a coherent link between our products due to the fact our artists name is Daisy. In addition to this I particularly like two of the images Ella decided to incorporate of our artist. The first is the image on the front cover as the artist is providing the audience with eye contact. This therefore entices the audience to engage with the artist and therefore begin to build a relationship with her before even listening to her music. In turn the use of this particular image on the front cover will more likely attract audiences attention to purchase the digipak and listen to the artists music. The second image I particularly like is on the image slide which presents the artist playing the guitar and looking down at it. This image provides the audience with mystery regarding the artists personality and music. In addition to this it is also conventional to the indie genre as our artist is seen playing an acoustic guitar and wearing indie style clothing. By including this image alongside the image providing eye contact it is likely to entice the audience to listen to the artists music as their curiosity is sparked.

Although there are a number of elements I like about Ella’s digipak there are also a few aspects that she could alter to improve the visual appeal and how conventional her overall digipak is. Within Ella’s digipak design she needs to include a welcome note slide so that it follows the exact criteria of a digipak. This would therefore improve how successful the digipak is as it would allow the audience to feel engaged with the audience as they are given the opportunity to read a personal message from herself. In addition to this I think that Ella should use the same image effect on each slide of her digipak. This is so that the whole digipak would be visually coherent and therefore more visually appealing for the audience. This would in turn increase the professional appearance of her digipak and overall the likely success of it enticing consumers to purchase it.

Millie's Digipak

The main aspect of Millie’s digipak design that stands out to me the most and that I like, is the fact that the iconography of the acoustic guitar is evident on all slides of the digipak. This therefore provides a direct link between all slides and also to our music video and magazine advert. In addition to this the acoustic guitar is a highly conventional element of the indie genre and therefore increases how visually conventional the digipak is. In addition to this I believe that Millie’s choice of what image to incorporate of our artist into her song title digipak slide will highly engage the audience. This is because our artist is providing eye contact to the audience, which engages them with the artist and allows them to build a relationship with her before even listening to her music. In addition to this the artist is playing the acoustic guitar in this image which increases the conventionality of this particular slide and also adds a performance element to the slide which relates to the fact the slide provides the audience with the song titles.

In addition to the elements of Millie’s digipak that I like there are a few changes that I believe she could make to improve how conventional and visually appealing her digipak is as a whole. To improve the visuals of Millie’s back cover design I think that she needs to improve on the layout. This is because the song titles are not clear to the audience due to the fact they are randomly arranged providing a somewhat messy appearance. Therefore if Millie was to alter the font and size of the text and rearrange the song titles into a more organised fashion then the overall visual appearance of her back cover design would be greatly improved. Furthermore I think that Millie should change the blur effect around the daisy image and text on her front cover. This is because it makes the front cover lack visual appeal as it does not give the slide a professional appearance. Therefore if Millie was to cut out the images and text and refrain from using the blur tool it would improve the visual appeal of the front cover for the audience which is key in enticing them to purchase the digipak as it is the first slide they see. In addition to these points for Millie to fully improve her digipak she needs to include another picture slide as there are only 5 slides that form her digipak. Therefore if she was to complete all of the 6 slides of her digipak it would increase the success of it overall.

Reflection

     After discussing our individual digipak creations we decided to combine slides from each other’s designs so that we all had an equal input and because we all couldn’t decide on who’s full digipak design would fully benefit our music video. We took the front cover from my digipak creation as we believed it was the most appealing for an audience’s first glance of the digipak. However as a group we edited the image I included on the front cover so that the colours were softer and therefore had a more indie appearance. We also took my design of the CD which incorporated the brick background from my magazine advert on it, so therefore we believed it would provide a link between both ancillary products. In addition to this the brick wall is highly conventional of the indie music genre. We altered my original design slightly by replacing the daisy chains on either side with a daisy in the middle, as we thought it would be more visually appealing to our target audience. In addition to this we included a graffiti design over the brick wall to create a visual link between our digipak and the skate park location in our music video. We took the idea of having a daisy in the middle from Daisy's CD design and therefore we merged both of our designs together to create a final group CD slide. For the back cover slide we decided to include Daisy’s design as we thought the layout of the image and text worked well together and was in turn visually appealing. We also took the welcome note from Daisy’s individual digipak design. This is because we thought it was conventional to the indie genre as the combination of the image and text is simplistic. The image included on the slide is the same as the magazine advert which in turn provides a link. We altered this slide by removing the flower brush design as we believed it did not match the recurring theme of our products. The first image we have included on our digipak was chosen by Ella as she believed it provided the audience with a greater insight into the artists’ persona. This therefore would give them an opportunity to build a relationship with her. We incorporated the artists autograph over the image to add a personal touch to the digipak as well as the welcome note. The second image we incorporated was chosen by Millie as she believed it provide the audience with an overall visual of our artist presenting her personality as she is dressed in indie conventional clothing and playing an acoustic guitar. We incorporated a further graffiti image onto the brick wall on this image to further provide a link between the digipak and our music video. All the slides of our digipak were edited to follow the same effect as the front cover first illustrates. This is because it provides the digipak with an indie appearance and therefore improves its visual appeal.

Final Music Video

Daisy - Noserings & Shoestrings Final Music Video

Final Group Magazine Advert

Final Group Digipak

Evaluation Question 4

Question 4: How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Question 3

Question 3: What have you learnt from your audience feedback?

 

 

Evaluation Question 2

Question 2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 1

Evaluation of Media Products

Explain what your brief was:

The brief of my media production was to in a group; create a music video for a song of up to 5 minutes of our own chosen genre. To accompany the music video I would create, I had to produce two ancillary products; a magazine advert and a digipak, which would help to promote the artists music.

Introduce group members:

For creating my music video I was in a group that consisted of 3 other individuals. The first was Daisy Morecroft, who I have previously worked with for the production of our AS level opening thriller video. Working together proved a success and therefore we decided to continue working together as we believed we had learnt each other’s strengths and weaknesses and therefore we believed we would be able to successfully produce a conventional music video as a team. In addition to this my second group member was Ella Sutherland. I decided that Ella would be perfect to work with us as a group as she has an extremely high interest in camera work and has a keen eye for detail. Therefore working with her was likely to improve the quality of our music video and I believed we would work efficiently together. My third group member is Millie Cooper, whom I have also not worked with before. This did not prove an issue as once we started on the pre production process we all worked extremely well together which therefore allowed us to create a more appealing  music video as we were able to communicate ideas effectively.

Explain what your role was and what you were responsible for and what you learnt from it:

Within my group we discussed the allocation of roles and responsibilities before the production of the music video so that we all had an equal input into the process of creating the music video. I was allocated with the role of director as I had previously experimented with this role, alongside Daisy Morecroft in the production of the thriller. In addition to this, as a group we believed that I had a clear vision of what we anticipated the outcome of the music video to be. Therefore we all believed that by taking upon this role I would be able to help the process of the production of our music video run smoothly, resulting in a high quality music video that we all hoped to produce. My group member; Daisy Morecroft, was allocated the role of Sound Technician. She was therefore in charge of finding an appropriate song of the indie genre that we had chosen to create a music video to. As a group we believed that Daisy was the ideal group member for this role as she has the greatest interest in indie music out of all our group members and in turn we felt she would be able to successfully choose an ideal song that we could make a music video to. As a group we allocated the role of Camera Operator to Ella Sutherland. This is because we also believed that she had a clear idea of how we anticipated the outcome of the music video to be. In addition to this we thought that Ella would be good at framing specific camera shots to benefit the quality of the music video. My final group member; Millie Cooper, was allocated the role of location manager and being in charge of equipment and iconography. As a group we believed this would be the ideal role for Millie as she is organised and would therefore ensure that locations, equipment and iconography were all organised and suitable for each day of filming. Within my group we decided that we should all take upon the role of editing our music video. This is so that we would all have an equal input into the outcome of our final music video, and would be able to experiment with our own separate ideas that we may have come up with during the filming and editing process. From taking upon the role of director and sharing the role of editor I learnt that a lot regarding the production process of a music video. From the role of director I learnt that planning before the filming process is vital to reduce wasted time on the day. I also learnt that having a clear idea of the outcome you anticipate allows the directing of the music video to run more smoothly. From sharing the role of editor I was able to increase my range of knowledge of the Final Cut programme that we used to edit our music video. I also learnt of how accurate camera shots and timings had to be due to working alongside a song.

Did your group work well within a group?

Working well as a group was paramount so that we would be able to produce a successful music video that all group members were happy with. Fortunately my group worked extremely well together which meant the process for producing our music video was something that we all enjoyed and were able to complete with a somewhat ease. One of the reasons my group worked exceptionally well together was due to us all individually par taking in each process that we had to complete during the production of our music video. This allowed us to all have an equal input which meant the final music video we created was how we all anticipated and in turn we were all extremely satisfied with the outcome.

Explain if you think you have made a successful music video and ancillary texts:

I think that as a group we successfully produced a conventional music video and ancillary products to promote my artists music. As a group we decided to create a conventional indie music video to the song ‘Noserings and Shoestrings’ by Nina Nesbitt. We were firstly introduced to this artist by my group member Daisy Morecroft who has been a fan of her music since she first entered into the music industry. As a group we all decided that we liked her music and in turn we all chose to create a music video to her song ‘Noserings and Shoestrings’ as we believed we would be able to create a high quality, conventional music video to this song. Overall I believe that we created a successful music video and ancillary products as there was an evident link throughout with allowed each product to be consistent with the others. This therefore made the products more appealing to our target audience. Elements that were apparent in all products were the indie style clothing our artist was seen wearing, the naturalistic locations and also the employment of the acoustic guitar. These are all highly conventional indie elements and in turn allowed our products to become more conventional to the indie genre.

Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Brief – what was your production brief? What were you asked to create?

The production brief I was given was to create a music video of up to 5 minutes to a song of my choice which could be of any music genre within a group of 3-4 other people. To accompany the music video that myself and my group would produce, we had to create ancillary products that consisted of a magazine advert and a digipak which would assist in promoting our artists music. Before the production of our music video we had to make some important decisions surrounding how we anticipated executing our music video. These decisions included whether we planned on following or subverting conventions of our chosen music genre and also who our target audience would be. The decisions we had to make were supported by the fact we conducted market research and therefore gained public opinions surrounding the decisions we had to make.

What is a music video? (Explain what a music video is and explain your understanding of one – this can be the same one as your blog – include the styles and conventions)

The purpose of a music video is to promote an artist or song that they have just released which helps the audience to understand more about the meaning of the song. It usually involves a narrative that will attract the target audiences’ attention, which is likely to result in them remembering the music video as it appeals to them and relates to the meaning of the song. By the audience remembering a specific artist’s music video it may encourage them to promote that artist without even realising. If consumers introduce friends and family to that particular artist and music video it may therefore result in the artists fan base increasing. In addition to this if the narrative of a music video engages the audience it is in turn likely that they understand the meaning behind the song, which is the purpose of a music video. A music video also allows fans to buy into the artists’ lifestyle as they may be promoting a specific brand or item in their music video, which would entice a fan to go out and purchase the product. This may therefore encourage consumers to attain materialistic items to be like their desired artist, which may also work as a promotion strategy not just for the product but also the artist. This also allows the fans to build a relationship with the artist as the music video evokes aspects of the artist’s personality and way of life throughout. By having fans build a relationship with the artist it allows them to understand the messages behind their songs in much depth. This is because they understand more regarding who the artist is and in turn will recognise the meanings behind their songs. Therefore by the artist having a music video it allows them to build a deeper connection with fans. Music videos also include codes and conventions of the genre of a specific music video. For example; Drakes ‘Over; music video of the Rap genre includes conventions such as; projections, women in minimal clothing and extreme special effects. Whereas Katy Perry’s ‘Wide Awake’ music video, of the Pop genre, includes conventions such as; fictional, fairytale settings, costumes and special effects. Having music videos containing specific genre related conventions means that the audience can understand more about the artist and their music, which is a main purpose behind the production of a music video for a song.

Explain what the codes and conventions are of an indie music video, include detailed examples, to support the points you have made:

The music genre I chose within my group was indie. This was because collectively as a group we all had a great interest in this particular music genre, and therefore we thought we would be able to create a high quality music video to an indie song as we listen to them often in our everyday lives. Artists within this genre that were popular amongst our group included; Ellie Goulding, Ed Sheeran and Arctic Monkeys. There are a number of codes and conventions that are associated with the indie genre and therefore inform the audience of the songs genre visually. A beanie hat and army style boots are attire that are conventional to the indie genre and are apparent in Ellie Gouldings music video to the song ‘Your Song’. In addition to this natural locations such as a park are also conventional to the indie genre as they are simplistic and realistic to the audience. They are also popular locations for indie artists to busk in and gain potential fans. This convention can also be seen in Ellie Gouldings music video. The pace of an indie genre music video is generally slow, as this allows the audience to learn and understand the narrative/concept in more depth regarding the music video. It also gives the audience the opportunity to build a relationship with the artist. In addition to this certain effects that are employed on camera shots within indie genre music videos enforces the genre to the audience. Retro style effects help the audience understand the songs genre at their first glance, and therefore allows them to decide whether they will continue to watch the music video or not. Seeing the artist performing in their music video is also a highly conventional aspect of an indie genre music video as it informs the audience that the artist is extremely talented, and if they are seen playing an instrument it show them that they are overall talented musicians. These two specific conventions of an indie genre music video can be seen in One Night Only's’ ‘Say You Don’t Want It’ music video.

Explain if your finished music video and ancillary texts, develops or challenges your chosen music genre:

My groups finished music video and ancillary texts follow, develop and challenge the indie music genre. My music video follows conventions of an indie style music video through the iconography. I incorporated a guitar into my music video as it is an instrument that is highly recognisable with fans of the indie genre as it is what indie artists are seen playing. In addition to this my music video further follows conventions of the indie genre through the artists image with the clothing she wears. E.g. floral dress and denim jacket. These pieces of clothing relate to our target audience as they wear the same clothes and can therefore view the artist as a role model. Further to this we also develop the indie music genre through the slow pace editing style we include throughout our music video. This editing style allows the audience to fully understand the narrative and engage with the characters, and therefore enhances their experiences whilst watching the music video. It also allows the audience to build a relationship with my artist as they become a part of the narrative and therefore feel the emotions that she feels throughout. Also the locations in my music video follow the indie genre as they are simple and naturalistic, such as the forest and skate park settings. These locations allow the music video to seem realistic to the audience which therefore means they can relate to them which enhances the level of enjoyment they receive from watching. In addition to this the simplistic aspect of the artist performing in front of a white wall which we employed in our music video allows the audience to engage and build a relationship with our artist as they connect with her through the emotions she is expressing. These simplistic features allow the audience to understand the narrative through the actors in our music video and also the song itself, heightening their experiences during the viewing.

Although the skatepark location is naturalistic and simple which follows the indie conventions, it also somewhat develops the genre. This is because a skate park may not be considered as entirely simple due to the graffiti designs that are evident throughout the skate park. These designs may resemble that of a grime/hip hop type genre which therefore develops the indie music genre within my music video. In addition to this my music video develops the indie genre as it is more narrative based than performance. This is unusual for an indie genre music video as it is typically more performance based to allow the audience to develop a connection with the artist through their music. The narrative in my music video also develops the indie music genre as it is based around a rebellious character, which is not typical for an indie style music video. This is due to the characters behaviour being somewhat more relatable for a grime/hip hop music video. 

My music video also challenges the indie music genre mainly through the editing styles I incorporated. This includes the 360 degree camera shot of the artists boyfriend. This challenges the indie music genre as it is a complex editing style which is unusual for an indie genre music video to feature. In addition to this within my music video I contrasted the performance camera shots of my artist so that they appeared more brighter and of a higher quality. I did this by incorporating a glow effect onto the clips in Final Cut Pro X and altering the levels of the effect on the camera shots. This therefore makes the performance shots appear less realistic which therefore challenges the indie style music genre. 

The magazine advert develops the indie genre due to the components that my group and I have combined which create a conventional product. The background of the magazine advert is of a brick wall which is conventional to the indie genre and provides an edgy appearance to the advert. It would therefore gain vital attention from our target audience as the brick wall background would be a highly recognisable element for them. My artist in the advert is wearing indie conventional clothing, the same as in our music video, which therefore provides a link between both products. It also reinforces the genre of our music video and allows their curiosity and interests to grow surround the artist and her music. The artist is also seen holding an acoustic guitar which is highly conventional of the indie music genre as a majority of indie artists play the acoustic guitar. It is also a recognisable piece of iconography among my target audience which would therefore entice them to listen to the artists music. It may also encourage my target audience to build a relationship with the artist as they may share the same interests regarding what instruments they play. My digipak further develops the indie music genre due to the indie style components flowing through all three products which keep them consistent and visually appealing. The digipak has a recurring theme of a brick wall background and forest locations. These are conventional to the indie genre as they are simplistic and natural locations and therefore mean the digipak is relatable for the audience due to the realistic locations. The brick wall background also provides a link between the digipak and magazine advert allowing them to be visually coherent and conventional to the indie genre.

Music Video Comparison

Music Video Comparison

I believe that I have created a successful music video that is conventional to the indie genre. This is because I directly followed the brief I was given which was to create a music video for a song of up to 5 minutes of our own chosen genre. In addition to this I think that I have created a successful music video due to the feedback that I received from my target audience. This therefore enforces that my final music video appeals to my target audience and therefore I believe that means it has proved a success. Furthermore throughout my music video I incorporated indie conventional codes and conventions to develop the indie music genre which I believe enhanced how successful my music video was. Some of the indie codes and conventions I included in my music video was; simplistic aspects such as the skate park location and having my artist perform in front of a white wall, having my artist display an indie style appearance by wearing a floral dress and red lipstick and having my artist play the acoustic guitar. By including these elements in my music video it allowed my target audience to identify with common aspects of the indie genre which therefore enhanced their experiences whilst watching my music video.

I believe that iconography is the micro-element that best shows my creativity and understanding of the indie genre throughout my music video. This is because the iconography I have incorporated into my music video visually notifies my target audience of the genre of the song. In turn this enhances their experiences whilst watching the music video and also reaches their expectations of what they want to see in an indie genre music video. The iconography in my music video includes an acoustic guitar which my artist is seen playing. This particular instrument is highly recognised by my target audience as it is conventional to the indie music genre and therefore enhances the visuals of my music video. It also provides a connection between my artist and the target audience as they may also play this particular instrument and therefore allows them to engage with the artist. In addition to this my artist displays an indie style appearance as she is seen wearing a floral dress, red lipstick, army style boots and also a denim shirt. These elements further develop the indie genre for my target audience and provide them with an insight into my artists personality which therefore allows them to build a relationship with her.
 

After completing our final music video we decided to compare it to a successful music video of the indie genre to assess how successful the outcome of our music video is and how conventional it is to the indie genre. The music video I chose to compare it to is Passenger - The Wrong Direction. I chose this particular artist as although he is male, he is a highly recognised artist of the indie genre and therefore I would be able to accurately assess the success of my music video in comparison to his. 

The style of my music video is 70% narrative and 30% performance, which in a way subverts the typical style of an indie genre music video, which is primarily performance based. This particular style of music video allows the audience to engage with the artist whilst also understanding more surrounding her music and personality, as she is the centre of attention within the music videos narrative. In comparison to this Passengers - The Wrong Direction music video is 100% performance based which therefore conforms to the conventions of the style of an indie music video. However there is a somewhat slight narrative evident through the artists performance. This style of music video allows the audience to fully engage with the artist through their musical talents and allows the artist to act as a role model figure for the audience. This in turn may entice the audience to listen to more of that particular artists songs as they have begun to build a significant relationship with them.

 

A main similarity between my Noserings and Shoestrings music video and The Wrong Direction music video is the fact that they both conform to Goodwin's theory in a number of ways. A main way in which they both conform is through demonstrating genre characteristics. This is mainly evident through the mise-en-scene within both music videos. Throughout my music video the artist is seen displaying an indie style image which is formed through her wearing a floral dress, denim shirt, red lipstick and also having messy hair. Having my artist display this image allows the audience to further understand the genre of the song which means they are able to build a relationship with her. In the Passenger music video he is also seen displaying an indie style image through wearing a shirt and trousers that provides him with a scruffy appearance. By having an indie style image it allows the audience to engage deeper into the music video and with the artists enhancing their experiences whilst watching the music video. In addition to this both my artist and Passenger are seen playing the acoustic guitar, a highly conventional piece of iconography within the indie genre. By having the artists perform with this particular image it informs the audience of the high level of talent that they have and also increases how visually conventional the music video is. In addition to this elements of mise-en-scene both my music video and Passengers' music video contains indie conventional locations, however they differ in their styles. My music video contains more simplistic, natural locations that are conventional to the indie genre to allow the music video to feel more realistic to the audience. The skate park is one of the simplistic locations, which is the boyfriends place to escape and also where the climax of the argument takes place. By having this particular location for these particular moments in the music video it allows the audience to engage fully with the characters as the location allows the on goings to seem realistic. The use of the outdoor location also presents the characters as down to earth and therefore relatable for the audience. In contrast to this a main indie location in Passengers - The Wrong Direction music video is the old fashioned, indie style room at the beginning of the music video. The room evokes the feeling of it being the artists home and therefore provides a personal link between him and the audience, which allows the audience to build a relationship with him early on. Also due to the indie style location is increases the visual appeal of the music video and furthers the audiences understanding of the song. 

My Noserings and Shoestrings music video and Passengers, The Wrong Direction music video both further follow Goodwin's Theory as they include visuals that directly relate to the lyrics. By including this element of Goodwins Theory it allows the audience to become engaged with the music video gain a deeper understanding into the overall music video. In my music video the first visual and lyric link is during the lyrics 'hangs about at the skateparks, with his lighter and his pack of cards'. At this point in the music video a camera shot of the boyfriend playing with a lighter and a zoom in camera shot of a playing cards is employed. We felt that by creating this link between the visuals and lyrics at this point it would enhance the idea that the artist is fed up by her boyfriends idiotic behaviour. We also included another visual and lyrics link when the lyrics state 'sit with his guitar and playing a song'. We decided to include a long and close up camera shot of the artist and her boyfriend playing with the guitar to highlight the happier times in the relationship in contrast to the argument scene that comes soon after. In Passengers music video the visuals link to the lyrics when the lyrics state 'leaves us on our a****'. At this point in the music video the audience see a women falling over behind the artist on the green screen. This therefore provides the audience with a direct link which allows them to gain a deeper understanding of the music video. In addition to this there is another link with the lyrics 'fish in the sea for me to make a selection'. At this point in the music video the audience see the artist laying in a paddling pool with two fish swimming around him. This link between the visuals and lyrics allows the audience to gain a deeper understanding of the lyrics which suggests the artist is singing about finding a partner. 

Throughout my music video my artist is represented as a relatable, down to earth, everyday teenager. This is evident through the music video as she experiences an argument with her boyfriend which is a common event that individuals go through. Therefore the audience can look up to the artist as a role model and relate to the feelings she expresses through the performance shots. These performance shots also allow the audience to build a deep relationship with the artist and therefore increases their understanding of the narrative running throughout. In comparison to this, as Passengers - The Wrong Direction music video is primarily performance based it allows the audience to build a relationship with him that becomes deeper throughout the duration of the music video. This is also further increased due to the fact that Passenger provides the audience with eye contact throughout the music video which provides a link between the artist and the audience. 

The ability for the audience to build a relationship with the artist is increased through the incorporation of particular camera shots. Both of the music videos contain a number of close up camera shots of the artist performing. The close up camera shots allow the audience to engage with the artist and understand their emotions at this particular time in the music video. It therefore allows them to build a deeper relationship with the artist and learn more surrounding the whole music video. 

In addition to this both music videos also contain mid camera shots of them performing. Within these camera shots the artists are seen playing the acoustic guitar which informs the audience of their musical talents. It also allows them to build a relationship with them based on this talent, as they may also play an instrument. The employment of the artists playing the acoustic guitar increases how visually conventional the music video is to the indie genre, increasing the impact the music video has on the audience. 

The main editing style that is evident throughout my music video is slow pace editing. By including slow pace editing in my music video it allows the audience to understand the narrative and engage with the characters. This therefore means the audience can connect with the characters through their emotions which allows them to build a relationship, especially with the artist. The performance camera shots throughout our music video allows the audience to engage with the audience the most so alongside the slow pace editing style the impact the music video has on the audience is enhanced. In comparison to this throughout Passengers music video, slow pace editing is also employed. As The Wrong Direction is primarily performance based the slow pace editing allows the audience to engage with the artist and build a strong relationship with them. This therefore means they understand more surrounding the artists personality as they are not distracted by the events of a narrative. This style of editing is highly recognisable within the indie genre and therefore increases how conventional both of the music videos are to the indie genre. Although this editing style is similar between both music videos, Passengers music video also contains the use of a green screen. This element is unusual for an indie style music video and is therefore the reason it is not featured in my Noserings and Shoestrings music video. However within the Passenger music video it works effectively as it allows the audience to gain a deeper understanding surrounding the meaning of the song and lyrics. Which further increases the impact on the audience of building a relationship with the artist. It also provides the audience with more information surrounding the hidden narrative throughout the music video. 

From comparing my Noserings and Shoestrings music video to Passengers - The Wrong Direction music video I have learnt that the music video I have created is successful. This is because it is highly conventional to the indie music genre and shares a number of micro-elements with the Passenger music video. Due to being aware that The Wrong Direction music video is extremely popular and well known within indie music it therefore enforces that my music video would also be a success as it would appeal to my target audience.