Analysis of Music Video Genres
Different genres of music videos typically employ different variations of technical elements. This is to inform the audience of the genre of the song and to appeal to the specific target audience they are aiming for. The artist will use the technical elements in a way to entertain and allow the audience to understand either the narrative or concept present thorough the duration of the music video. For example; the dance genre may include elements of mise-en-scene such as expensive cars and jewellery to evoke the idea
that the artist has a luxury lifestyle.
Drake, 'Over' - Rap
Mise en scene is a critical technical element that is evident in Drakes Over music video which is of a rap genre, that helps the video to entertain and inform the audience. A city setting is projected on the walls surrounding Drake when he is sitting on the bed, which cars and roads present. This could be significant of the journey that Drake has already been on and is just beginning through his music career. This element appeals to the rap target audience as it allows the audience to understand the narrative that Drake is trying to present to them and therefore allows them to build a relationship with him. 
A projection of fire is then incorporated onto the walls further into the music video. It is then also present when Drakes positioning is changed to him to the left of the screen and the fire taking over the right. This is to allow the audience to understand the importance of the use of the fire and to learn its representation. It could therefore be significant of the idea that he is powerful and beginning to become famous and therefore more people are starting to recognise him and listen to his music. The fire element appeals to the target audience as it evokes a sense of danger and power which entertains them and keeps them wanting more from that specific artist.
A main focus during the video is an image of a woman dancing, who is wearing minimal clothing, positioned to the right of Drake in the music video. This is a convention of a rap video because of the idea of men seeing women as sexual objects. It also is suggestive of the fact men in the music industry see themselves as being able to attract specific 'attractive' females at ease. This therefore appeals to the target audience as they may generally have the same mind-set and thought paths of the artists create the songs. In turn the viewers are able to relate and be able to be entertained by what they are watching in the music video. 
Throughout the music video the colour red is incorporated a number of times through various elements. Examples of this is; Drake is seen wearing a red jacket and the colour red is used as an effect when Drake is sitting on the bed. The use of this colour allows the audience to understand how Drake is trying to express to his fans the idea that he is powerful and has fame. However the employment of this colour could also signify the idea that he is angry, maybe linking to the idea of people leaving his life, as does the female in the music video. This element throughout the music video appeals to the target audience as it allows the video and song to evoke more of a story to the audience and to help them understand the idea Drake has behind this song.
Consistently through the music video the lighting is an important element to inform the audience of the narrative of the music video. Fiery colours are continuously used which further links to the idea of Drake having power and fame within the music industry. This element appeals to the target audience as it adds an extra aspect of entertainment throughout the music video whilst also assisting the conveying of the narrative Drake is telling through this song. 
Cinematography is present in Drake's music video and assists in portraying the narrative to the audience. A low angle show is employed showing Drake sitting on the bed. This is at the point when the city/road setting is projected on the walls around him. This technical element further conveys the idea that this represents his road to success as he is just becoming more known within the music industry. This element appeals to the target audience as it allows them to become more familiar with Drake as an artist as they begin to build a relationship with him. 
A medium shot is incorporated of Rita Oras face, presenting the fact she looks extremely innocent. At this point there is low key lighting evident on her face. This could be representative of the narrative running through the music video of the idea of people leaving in his life. It could further be illustrative of a love triangle that he is caught up in. The representation of this camera shot appeals to the target audience as it provides a narrative that people can relate to their own lives and therefore they feel entertained by what they are watching. 
The editing styles present in the Over music video are mainly included to present to the audience the idea of Drake being famous and powerful. Throughout the music video there are a number of occasions when shadows/replicas of Drake are presented behind him. Some of them are bigger in size than the real time image of Drake, where as some are on the same scale but multiplied. This highlights the idea that Drake is gaining power as he becomes more famous, and it is almost as if he is taking over the music industry as there are replicas of him showing he is a huge character. The replicas of Drake appeal to the audience, especially huge fans as they are informed of the success and high status that he holds, encouraging them to become even more interested and intrigued by Drake and his music. 
A further editing style included in the Over music video is the special effects. The special effects evidently show images of fire and glass shattering. This signifies the dangerous lifestyle Drake is leading which links to the idea that he is a Rap artist. It also conveys how he breaks typical boundaries by using elements such as these, further providing evidence that he is powerful. This appeals to the audience as it evokes a sense of danger and rebelliousness and therefore provides an extremely high entertainment factor to the audience.
David Guetta v Flo Rida, 'Club Can't Handle Me' - Dance
The mise en scene in Club Can't Handle Me primarily illustrates the lavish lifestyle that Dance artists have. Throughout the duration of the music video expensive cars, such as Lamborghinis, are present as they are a key element of Flo Ridas' lifestyle. The employment of the expensive cars informs the audience of the type of life that he leads and also the type of person that he is. Also during the music video Flo Rida is seen wearing a gold chain and watch. This further portrays to the audience the type of person he is and the idea that he likes to splash his cash. This appeals to the target audience as it provides them with an element of entertainment and gives them a more detailed insight into the narrative that is running through the music video. It also allows the viewers to build a relationship with Flo Rida himself.
The music video is mainly located in a club, which is a typical location of a music video of a Dance genre. The club is extremely busy illustrating Flo Ridas' status and popularity as he attracts peoples attention through his actions and the expensive items he has. The club location also informs the viewers that he follows a party lifestyle, and is able to do this due to the extensive amount of money he has. This is further highlighted by the fact that he threw money into the air as he was entering the club. Signifying that he has no awareness for money as he has a large amount of it. This appeals to the target audience as it presents the ideas of fame and fortune which is what a lot of people aspire to have.
Within the club location, Flo Rida is seen standing on a podium above the people around him. He is therefore positioned higher up then everyone else in the club. This portrays how he has power and fame, and it's almost as if the people around him worship him, as they are of a lower status and are surrounding him, giving him substantial amounts of attention. The positioning of Flo Rida appeals to the target audience as they are most likely fans of Flo Rida so they witness the position they would be in if they met them. It also allows them to further understand Flo Rida as a person and an artist.
Strobe lighting is evident in the club, which is typical for the club setting. It is also conventional to a dance genre music video. It allows the music video to become more realistic and therefore appeal to the audience. In turn it mainly appeals to the audience through the realism as teenagers/young adults generally visit clubs and therefore the level of entertainment for the viewers is increased. The employment of strobe lighting adds an element of fun and excitement to the music video. It also heightens the audiences visual experiences as they watch the music video.
Throughout the Club Can't Handle Me music video Flo Rida is seen wearing a red jacket and sunglasses. This portrays to the viewers his signature look and style and portrays how he is somewhat full of himself. The red colour of his jacket is significant as it illustrates to the audience that he has power and fame, and is of a higher status then the people surrounding him in the club. This appeals to the atrget audience as it evokes a sense of luxury living and the idea that he has an extreme level of fame.
In the Club Can't Handle Me music video a low angle camera shot is employed of Flo Rida. This presents to the audience the idea that Flo Rida has power, but also evokes to the audience a sense of him being arrogant because of this. It therefore represents him in regard to his status within the music industry and gives the viewers and insight into the level of fame he has. This appeals to the target audience, especially if they are big fans of his, as their attention is easily focused on him and it is known to the audience that he is the most significant person in the music video, at that point.
At the beginning of the music video an establishing shot is employed of the club with the cars outside. This informs the audience of the location that the music video is taking place in and allows them to begin to form an idea of the narrative that will begin in the music video. The use of the expensive cars and the club location also highlight to the viewers that the song is of a dance genre, and further illustrates to them the lavish lifestyle that the artist leads. This appeals to the target audience as they can easily understand the idea behind the music video, and the lavish lifestyle appeals to the viewers as it provides an element of fame and fortune which they find entertaining.
Also at the beginning of the music video there is a slow instrumental. The incorporation of this allows the audience to be aware of the fact the tempo increases drastically as it becomes the club location. This is significant of the main sequence in the music video and the attention is passed over to Flo Rida. This appeals to the target audience as it is a convention of this music genre and therefore the viewers enjoy listening to it.
A fading shot is employed when Flo Rida is coming out of the car and going into the club. The use of this particularly shot and editing style allows a story to be told through the images. It also means the sequence flows more evenly and therefore becomes more enjoyable for the audience. This appeals to the viewers as the storyline of the music video is told to them without them realising and there in turn understand why certain things occur in the video.
Katy Perry, 'Wide Awake' - Pop
Katy Perry's Wide Awake music video is set in a fictional location. The location resembles that of the film Alice in Wonderland. The employment of this setting is conventional of a pop music video as it is unrealistic. It therefore illustrates to the audience that the narrative running through the music video will be fictional. This appeals to the pop genre target audience as they are younger and therefore are entertained by the element of a fictional storyline.
The lighting throughout the music video is typically bright and sparkly. There is a specific point in the music video where the bright, sparkling lighting is incorporated at the bottom of the shot of the little girl. This portrays the idea of the fictional narrative resembling a magical world. It also may highlight the fact that the little girl is Katy when she is younger, so signifies the fact she has appeared. This element of lighting appeals to the target audience as it is bright and fun and directly relates to the storyline, in turn making it more entertaining.
During the music videos' storyline there is a scene when the floor beneath Katy and the little girl crumbles away. This highlights how the story is of a fictional nature and allows the viewers to become more entertained as specific effects are heightened. This is further conventional of a pop music video because it is conveying the idea that the narrative is almost magical and relates to the idea of it being fictional.
Further into the music video Katy Perry and the little girl come face to face to two men who are wearing animal masks with horns. This costume could add an element of fear into the audience enhancing their experience whilst watching the music video. It also further presents the fairy tale, fictional storyline to the viewers and keeps them entertained. This appeals to the target audience as it enhances the idea of the music video being fictional and allows them to become fixated by the storyline.
Towards the end of the music video the location changes to that of a flower garden. Positioned in the middle of the garden is a man dressed as a prince sitting on a unicorn. This immediately further evokes how the storyline is fictional as unicorns do not exist. Also the fact there is a prince provides evidence for the storyline being fairy tale like and is therefore conventional to a pop music video. This appeals to the target audience a young people are interested in the idea of princes and princesses and therefore will be extremely entertained by this music video.
At the beginning of the music video a panning up, establishing shot is employed. This camera shot reveals to the audience the location, which is fictional and fairytale like, with an Alice in Wonderland type theme evident. The use of the shot allows the viewers to get an insight into the theme and storyline that the music video may be of. This camera shot therefore appeals to the pop genre target audience as it informs them of the content of the music video and allows them to escape into a fantasy world through the music videos cinematography.
A further camera shot that is included in the music video is an over the shoulder camera shot of Katy Perry looking into the mirror with the little girl. This camera shot reveals to the audience the fact that the little girl cannot see her reflection. The employment of this shot enhances the fictional and fantasy element of the music video for the audience, as they understand more surrounding the idea that the little girl is infact Katy when she was younger. The use of this shot appeals to the target audience as it allows them to enter their imagination whilst watching the music video, which allows their level of enjoyment whilst watching it increase.
Throughout the Wide Awake music video straight cuts are employed between the majority of each camera shot. The transitions occur on the drum beat of the music to Wide Awake. This allows the visuals in the music video to flow evenly and therefore the story being told is easier to be understood by the viewers. This editing style appeals to the target audience as it allows them to gain more enjoyment from the music video as it flows seamlessly just like if they was watching a film.
Towards the beginning of the music video a sequence is employed of Katy Perry discovering the fantasy world. During this sequence effects of sparks/fireworks are incorporated and evident coming from her chest and hands. This adds an element of surprise to the music video and the idea that Katy is part of the fantasy/fictional world. This appeals to the target audience especially huge fans, as they will view their idol as magical and would therefore be mesmerized by what they are watching in the music video.
The technical elements vary between the 3 music videos I have analysed as they are of different genres. Drakes, Over music video which is of a Rap genre includes mise-en-scene and editing elements that allow the video to contain aspects to inform the audience that Drake is powerful and has a high level of fame. These elements evoke this representation through the employment of a fire effect throughout and the use of fiery colours for the lighting. Also a woman in minimal clothing is incoporated which is a main focus of the music video and is coventional to this genre. Therefore the music video follows the various conventions of a rap music video and in turn is the reason for the employment of these specific elements.
As David Guetta v Flo Rida, Club Can't Handle Me is of a Dance genre it therefore is formed using elements that are conventional to it. Throughout the music video elements of mise-en-scene and cinematography are mainly employed to present to the audience the level of power and fame Flo Rida has, and also to portray his expensive, luxury lifestyle. Throughout the music video the audience witness a number of expensive cars (lambourgihni) and also Flo Rida wearing a gold chain and watch. This therefore presents to the audience that he is very wealthy and therefore follows the typical convention of a Dance music video. A low angle shot is employed of Flo Rida showing his power and also his arrogance. This interpretation is further supported by the fact he is seen standing on a high podium during the music video, with the people in the club surrounding him. This conveys to the audience his high level of status and that he holds a substantial amount of power and therefore follows the Dance genre conventions as he is seen as superior to everyone else around him.
During the Katy Perry, Wide Awake music video which is of a Pop genre, the technical elements are employed to portay a fictional, fantasy, fairytale world to the viewers. This is made possible through the mise-en-scene, cinematography and editing. A panning, establishing shot is included to primarily present to the audience the location as it is of significance to the storyline. The use of this specific element allows the audience to learn more about the location of the storyline that is to be presented in the music video. The use of mise-en-scene further informs the viewers of the fairytale world as the use of animal mask, and a prince sitting on a unicorn are used. This is to further establish the idea that the storyline follows the theme of a fairtytale, fantasy world. Therefore the music video follows the conventions of a Pop music video as it tells a fictional story within the tehcnical elements it employed.
It is evident that the technical elements included in each music video vary. This is because they are of different genres and therefore each music video carries a different narrative and therefore main focus within the music video. Each music video appeals to the audience through its technical elements by following conventions to create a music video that is typical of that music genre. Therefore the audiences' entertainment levels are enhanced throughout and leaves them further wanting to listen to this genre of music.
Music videos appeal to their target audience as it follows typical conventions and therefore includes elements that will attract the viewers. Employing typical conventions relating to the genre of the music vdeo allows the audience to have an idea of what they are about to watch and listen to. Therefore the correct target audience will be viewing the music video and the highest audience impact of the music video will be created.
The mise en scene in Club Can't Handle Me primarily illustrates the lavish lifestyle that Dance artists have. Throughout the duration of the music video expensive cars, such as Lamborghinis, are present as they are a key element of Flo Ridas' lifestyle. The employment of the expensive cars informs the audience of the type of life that he leads and also the type of person that he is. Also during the music video Flo Rida is seen wearing a gold chain and watch. This further portrays to the audience the type of person he is and the idea that he likes to splash his cash. This appeals to the target audience as it provides them with an element of entertainment and gives them a more detailed insight into the narrative that is running through the music video. It also allows the viewers to build a relationship with Flo Rida himself.
The music video is mainly located in a club, which is a typical location of a music video of a Dance genre. The club is extremely busy illustrating Flo Ridas' status and popularity as he attracts peoples attention through his actions and the expensive items he has. The club location also informs the viewers that he follows a party lifestyle, and is able to do this due to the extensive amount of money he has. This is further highlighted by the fact that he threw money into the air as he was entering the club. Signifying that he has no awareness for money as he has a large amount of it. This appeals to the target audience as it presents the ideas of fame and fortune which is what a lot of people aspire to have.
Within the club location, Flo Rida is seen standing on a podium above the people around him. He is therefore positioned higher up then everyone else in the club. This portrays how he has power and fame, and it's almost as if the people around him worship him, as they are of a lower status and are surrounding him, giving him substantial amounts of attention. The positioning of Flo Rida appeals to the target audience as they are most likely fans of Flo Rida so they witness the position they would be in if they met them. It also allows them to further understand Flo Rida as a person and an artist.
Strobe lighting is evident in the club, which is typical for the club setting. It is also conventional to a dance genre music video. It allows the music video to become more realistic and therefore appeal to the audience. In turn it mainly appeals to the audience through the realism as teenagers/young adults generally visit clubs and therefore the level of entertainment for the viewers is increased. The employment of strobe lighting adds an element of fun and excitement to the music video. It also heightens the audiences visual experiences as they watch the music video.
Throughout the Club Can't Handle Me music video Flo Rida is seen wearing a red jacket and sunglasses. This portrays to the viewers his signature look and style and portrays how he is somewhat full of himself. The red colour of his jacket is significant as it illustrates to the audience that he has power and fame, and is of a higher status then the people surrounding him in the club. This appeals to the atrget audience as it evokes a sense of luxury living and the idea that he has an extreme level of fame.
In the Club Can't Handle Me music video a low angle camera shot is employed of Flo Rida. This presents to the audience the idea that Flo Rida has power, but also evokes to the audience a sense of him being arrogant because of this. It therefore represents him in regard to his status within the music industry and gives the viewers and insight into the level of fame he has. This appeals to the target audience, especially if they are big fans of his, as their attention is easily focused on him and it is known to the audience that he is the most significant person in the music video, at that point.
At the beginning of the music video an establishing shot is employed of the club with the cars outside. This informs the audience of the location that the music video is taking place in and allows them to begin to form an idea of the narrative that will begin in the music video. The use of the expensive cars and the club location also highlight to the viewers that the song is of a dance genre, and further illustrates to them the lavish lifestyle that the artist leads. This appeals to the target audience as they can easily understand the idea behind the music video, and the lavish lifestyle appeals to the viewers as it provides an element of fame and fortune which they find entertaining.
Also at the beginning of the music video there is a slow instrumental. The incorporation of this allows the audience to be aware of the fact the tempo increases drastically as it becomes the club location. This is significant of the main sequence in the music video and the attention is passed over to Flo Rida. This appeals to the target audience as it is a convention of this music genre and therefore the viewers enjoy listening to it.
A fading shot is employed when Flo Rida is coming out of the car and going into the club. The use of this particularly shot and editing style allows a story to be told through the images. It also means the sequence flows more evenly and therefore becomes more enjoyable for the audience. This appeals to the viewers as the storyline of the music video is told to them without them realising and there in turn understand why certain things occur in the video.
Katy Perry, 'Wide Awake' - Pop
Katy Perry's Wide Awake music video is set in a fictional location. The location resembles that of the film Alice in Wonderland. The employment of this setting is conventional of a pop music video as it is unrealistic. It therefore illustrates to the audience that the narrative running through the music video will be fictional. This appeals to the pop genre target audience as they are younger and therefore are entertained by the element of a fictional storyline.
The lighting throughout the music video is typically bright and sparkly. There is a specific point in the music video where the bright, sparkling lighting is incorporated at the bottom of the shot of the little girl. This portrays the idea of the fictional narrative resembling a magical world. It also may highlight the fact that the little girl is Katy when she is younger, so signifies the fact she has appeared. This element of lighting appeals to the target audience as it is bright and fun and directly relates to the storyline, in turn making it more entertaining.
During the music videos' storyline there is a scene when the floor beneath Katy and the little girl crumbles away. This highlights how the story is of a fictional nature and allows the viewers to become more entertained as specific effects are heightened. This is further conventional of a pop music video because it is conveying the idea that the narrative is almost magical and relates to the idea of it being fictional.
Further into the music video Katy Perry and the little girl come face to face to two men who are wearing animal masks with horns. This costume could add an element of fear into the audience enhancing their experience whilst watching the music video. It also further presents the fairy tale, fictional storyline to the viewers and keeps them entertained. This appeals to the target audience as it enhances the idea of the music video being fictional and allows them to become fixated by the storyline.
Towards the end of the music video the location changes to that of a flower garden. Positioned in the middle of the garden is a man dressed as a prince sitting on a unicorn. This immediately further evokes how the storyline is fictional as unicorns do not exist. Also the fact there is a prince provides evidence for the storyline being fairy tale like and is therefore conventional to a pop music video. This appeals to the target audience a young people are interested in the idea of princes and princesses and therefore will be extremely entertained by this music video.
At the beginning of the music video a panning up, establishing shot is employed. This camera shot reveals to the audience the location, which is fictional and fairytale like, with an Alice in Wonderland type theme evident. The use of the shot allows the viewers to get an insight into the theme and storyline that the music video may be of. This camera shot therefore appeals to the pop genre target audience as it informs them of the content of the music video and allows them to escape into a fantasy world through the music videos cinematography.
A further camera shot that is included in the music video is an over the shoulder camera shot of Katy Perry looking into the mirror with the little girl. This camera shot reveals to the audience the fact that the little girl cannot see her reflection. The employment of this shot enhances the fictional and fantasy element of the music video for the audience, as they understand more surrounding the idea that the little girl is infact Katy when she was younger. The use of this shot appeals to the target audience as it allows them to enter their imagination whilst watching the music video, which allows their level of enjoyment whilst watching it increase.
Throughout the Wide Awake music video straight cuts are employed between the majority of each camera shot. The transitions occur on the drum beat of the music to Wide Awake. This allows the visuals in the music video to flow evenly and therefore the story being told is easier to be understood by the viewers. This editing style appeals to the target audience as it allows them to gain more enjoyment from the music video as it flows seamlessly just like if they was watching a film.
Towards the beginning of the music video a sequence is employed of Katy Perry discovering the fantasy world. During this sequence effects of sparks/fireworks are incorporated and evident coming from her chest and hands. This adds an element of surprise to the music video and the idea that Katy is part of the fantasy/fictional world. This appeals to the target audience especially huge fans, as they will view their idol as magical and would therefore be mesmerized by what they are watching in the music video.
The technical elements vary between the 3 music videos I have analysed as they are of different genres. Drakes, Over music video which is of a Rap genre includes mise-en-scene and editing elements that allow the video to contain aspects to inform the audience that Drake is powerful and has a high level of fame. These elements evoke this representation through the employment of a fire effect throughout and the use of fiery colours for the lighting. Also a woman in minimal clothing is incoporated which is a main focus of the music video and is coventional to this genre. Therefore the music video follows the various conventions of a rap music video and in turn is the reason for the employment of these specific elements.
As David Guetta v Flo Rida, Club Can't Handle Me is of a Dance genre it therefore is formed using elements that are conventional to it. Throughout the music video elements of mise-en-scene and cinematography are mainly employed to present to the audience the level of power and fame Flo Rida has, and also to portray his expensive, luxury lifestyle. Throughout the music video the audience witness a number of expensive cars (lambourgihni) and also Flo Rida wearing a gold chain and watch. This therefore presents to the audience that he is very wealthy and therefore follows the typical convention of a Dance music video. A low angle shot is employed of Flo Rida showing his power and also his arrogance. This interpretation is further supported by the fact he is seen standing on a high podium during the music video, with the people in the club surrounding him. This conveys to the audience his high level of status and that he holds a substantial amount of power and therefore follows the Dance genre conventions as he is seen as superior to everyone else around him.
During the Katy Perry, Wide Awake music video which is of a Pop genre, the technical elements are employed to portay a fictional, fantasy, fairytale world to the viewers. This is made possible through the mise-en-scene, cinematography and editing. A panning, establishing shot is included to primarily present to the audience the location as it is of significance to the storyline. The use of this specific element allows the audience to learn more about the location of the storyline that is to be presented in the music video. The use of mise-en-scene further informs the viewers of the fairytale world as the use of animal mask, and a prince sitting on a unicorn are used. This is to further establish the idea that the storyline follows the theme of a fairtytale, fantasy world. Therefore the music video follows the conventions of a Pop music video as it tells a fictional story within the tehcnical elements it employed.
It is evident that the technical elements included in each music video vary. This is because they are of different genres and therefore each music video carries a different narrative and therefore main focus within the music video. Each music video appeals to the audience through its technical elements by following conventions to create a music video that is typical of that music genre. Therefore the audiences' entertainment levels are enhanced throughout and leaves them further wanting to listen to this genre of music.
Music videos appeal to their target audience as it follows typical conventions and therefore includes elements that will attract the viewers. Employing typical conventions relating to the genre of the music vdeo allows the audience to have an idea of what they are about to watch and listen to. Therefore the correct target audience will be viewing the music video and the highest audience impact of the music video will be created.
The audience are able to build a relationship with the artist as the music video allows them to become familiar with their lifestyle and personalities. Also certain technical elements allow this to happen, such as close up camera shots as this portrays to the viewers the artists emotions and therefore allows them to emotionally connect with them. The editing style of a music video could also inform the viewers of the type of life their artist leads as fast pace editing with straight cut transitions will portray to them that the artist has a hectic life. Furthermore the mise-en-scene present will allow the audience to build a relationship with the artist. If the music video is set in a location that is extravagant then the audience may feel jealousy towards the artist and aspire to have the luxuries that they themselves have.
From the 3 music videos I have analysed there are various technical elements that have inspired me for the production of my music video. However certain elements would have to be altered to follow the conventions of the song I am doing. The editing in Katy Perrys' music video has inspired me as I like the idea of the shots changing to the beat of the music as it allows the narrative and visuals to flow and therefore provide a higher quality viewing experience for the audience. Also throughout my music video I would like to include elements that would allow the viewers to understand more surrounding the artist. This inspiration has come from the David Guetta v Flo Rida music video as the incorporation of expensive cars and jewelerry allows the viewers to understand that Flo Rida leads a luxury life. In addition to this I like the idea of employing a low angle or high angle camera shot to present to the audience the level of status and success the artist has. This idea has come from the Drake music video as a low angle camera shot is employed to present to the audience the idea that he has been successful at reaching his goal of being known within the music industry. Therefore including this element into my music video would further assist with the viewers understanding more surrounding the narrative of my music video.
This post demonstrates an excellent understanding of how micro elements and conventions are used within three different music genres. You have analysed the music videos well and have related your points to excellent examples throughout.
ReplyDeleteThe summary that you have included, also helps to demonstrate your understanding of creating your own music video and ideas and inspirations that you have, from your research.