Questionnaires
Questionnaires are important when considering the target audience so that the music video that you create is exactly what the audience are interested in. Conducting questionnaires allowed us to collect important data that would assist the production and development of our music video. Within our questionnaire we compiled open and close questions so that we would gain quantitative and qualitative data. From the information we collected we combined it together to form pie charts so that the results were more clearer to us. Therefore we were able to decide upon popular elements we discovered through our questionnaire to include in our own music video.
In our group we produced a questionnaire to help us gain vital information that would assist us in the production of our music video. The information we collected helped us to decide upon conventions and elements to include in our music video that we would now know will appeal to the target audience. A copy of our questionnaire is evident below;
Millie and Ella in our group created the questionnaires and me and Daisy produced pie charts to represent the data we collected. We decided to do this so that responsibilities were shared equally between group members. We surveyed a total of 40 people (20 males, 20 females) and gave each group member 10 questionnaires to pass out to participants. We chose to do a equal division of male and female participants so that our results would be consistent and precise, and give us an overall opinion of music video audiences. By surveying 40 people it provided us with accurate information that we could generalise to various people within the age range of people that we asked. By including open and closed questions in our questionnaire we was able to receive vital information surrounding the music video we wanted to create. Therefore we are now able to create an appealing music video that includes crucial codes and conventions to improve the entertainment value of our music video, and also to make it conventional to the indie genre.
This post demonstrates some understanding of why primary research is essential to carry out.
ReplyDeleteIs there a reason why you only decided on asking open questions?
This post now demonstrates an excellent understanding of why questionnaires are important to consider, when researching into a target audience.
ReplyDelete